Business Coaches Sydney

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Achieving Growth

Our Services

“Either you run the day or the day runs you”

Whether you are starting a new company or growing an existing business, hiring the right consultant can be a cost-effective way for your business to leverage specialist knowledge. Conversely, hiring the wrong consultant can cost you more than just money
—it can cost you time, energy and even your reputation.

Who We Are

For more than 25 years the Business Coaches Sydney team have been delivering Sales, Marketing and Business Coaching and more. As a team of specialists, we tailor the right business solution.

Every BCS consultant brings a wealth of national and international expertise to his/her role. We have all run our own businesses (many still do) and consult to large corporations, including multi-billion-dollar multi-nationals.

Our Team

John Wright

Senior Partner - Melbourne Office


Sales, Marketing & Business Strategist


Business Growth Specialist Afra is passionate about unlocking innovative approaches for organisations to champion new forms of thinking; with multi-industry experience in Fast Moving Consumer Goods (FMCG), Start-ups, Retail, Social Enterprise, Banking and Small Business. Throughout her career, Afra has applied her strategic and commercial acumen towards developing and executing sustainable business models that drive profit through purpose for small and big businesses alike. She is a firm believer that systems, as we know it, require some healthy disruption and works to help businesses be at the forefront of making it happen. Whether developing initiatives that connect economic, social and environmental values, implementing new business models, or developing people, Afra uses a holistic approach to problem solving grounded in research and creativity. She achieves success by diving into her unique experiences in lean innovation, design thinking, sales and marketing and overlaying it with the needs of her clients. When not at HBB Group, you can find Afra baking up a storm in her bespoke cake business Oh That Be Good. Afra Specialises In: Business Development, Strategic Frameworks, Design Thinking & Lean Innovation, Consumer Experience, People Development.


Founder & CEO

Sarah El-Moselhi

Executive Assistant to CEO

Our Services

A.D.D.E.D Business Growth


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