About Us


For more than 25 years the Business Coaches Sydney team have been delivering Sales, Marketing and Business Coaching and more. As a team of specialists, we tailor the right business solution.

Every BCS consultant brings a wealth of national and international expertise to his/her role. We have all run our own businesses (many still do) and consult to large corporations, including multi-billion dollar multi-nationals.

Brendon Walker


Acknowledged by his clients and peers as a thought leader, Brendon is recognised for having a broad and exceptionally unique skill set that draws from his 15+ years’ experience in both sales and marketing. He excels at client service, relationship management, and creating customer experience strategies.

Driving direction from insight and business intelligence, Brendon also has solid experience in HR, finance, CRM and IT services, retail operations and business development.

Afra Abdeen

Business Growth Specialist

With near on a decade of experience working in business development, marketing and sustainability across Australia, New Zealand and South East Asia, Afra has first-hand experience navigating the world of multinationals and start-ups.

Garret Norris

Founder & CEO

Garret is a highly effective business engineer who has a proven track record in working on businesses to improve

  • gross margin and revenue,
  • horizontal and vertical marketplace penetration,
  • pipeline development and management,
  • disciplined and strategic staff appointment, deployment, performance management and training.

John Wright

Senior Partner – Business Growth Specialist

John is a highly driven executive and client focused business leader with vast experience across a variety of corporate disciplines. John has extensive experience working in senior sales and board level roles for large companies such as Bowater Scott, Pura Milk, National Foods, Fairfax Media, CROSSMARK and more.

Julian M Good

Sales and Marketing Strategist

Julian is a highly experienced and accomplished sales and marketing specialist. He has strong leadership mentoring skills and a sound record of success in sales, implementing marketing initiatives and key account management. Julian is one of HBB’s specialist in sales training and leadership motivation.

Julian loves a challenge and excel at roles and projects that have the potential for growth or are green field.

Businesses he has worked with describe him as highly competitive, energetic and enthusiastic; with the ability to grasp information quickly and work within fast paced environments.

Sarah El-Moselhi

Executive Assistant to CEO | Facilitator

Prior to joining the Business Coaches Sydney, Sarah excelled in people management as a Bureau Chief of a large television news room, coupled with her specialist writing and research skills as a broadcast journalist for more than 15 years.

Her extensive background in communications and journalism has provided her with a strong track record in leading an organisation, as well as the results proven management and training of individuals and teams.

Maud Vanhoutte

Effective Communication Specialist

Maud Vanhoutte is a soft skills specialist in communication, body language, and presentation skills, with a strong focus on leadership and management. She has 10+ years of experience in facilitating interactive and dynamic corporate training workshops across varying industries.

Her supreme approach comes with a unique pedagogy: interactive and dynamic! With the highest integrity, Maud provides authentic coaching and training from the heart, with passion and purpose. Empathic, intuitive and creative are some of her qualities. She works with an array of clients: corporates, non-profit organisations, individuals, job seekers, and community groups.

Mia Van Tubbergh

Business Growth Specialist

“With over 20 years of B2B and B2C Sales, Mia is passionate about training productive and profitable sales teams. Mia is highly effective in building sales strategy and is determined to bring the sexy back into sales.  By providing comprehensive training in cold calling and sales messaging, sales teams become more confident in their ability to sell which sees only one result… Increased profitability. “

To discuss how Mia can help your sales team dramatically improve their Sales Productivity, Performance and Results please contact Mia on 1300 611 288 or email at info@healthybusinessbuilder.com.au

Aimee Kostrubic

Office Support

Aimee is the groups office support, with her strengths and capabilities covering all departments. With her extensive experience in people management and guidance, her capabilities to genuinely engage with clients and customers comes naturally.
She has a vast range of experience in objection handling and strengths in building relationships allowing her to overcome many obstacles. Aimee is renowned for connecting and building a strong report with clients through her effective communication and ability to understand people.
Aimee has always had a creative flare and pursued this passion through her studies at the Australian 
Institute of Creative Design. Her extensive experience in the retail industry has also provided her with exceptional customer service skills.
aimee kostrubic
Peter Ollerton

Peter Ollerton

Sales Strategy Specialist

Peter is a sales and business growth specialist with international experitise.

With over 40 years’ experience globally across a multitude of technology industries, Peter sets an industry benchmark in IT Growth and Sales training.

As a highly respected business operator, Peter excels across all platforms and has helped teams as well as individuals in global corporate companies through to SME and small business.

Peter’s training comes from experience and his knowledge comes from having done what he teaches. He ran his own successful businesses in the 90s. His skill set lies in creating and improving small to SME businesses in the sales and business management arena, having built and trained many sales teams over the years.

With speciality skills in Hospitality and ICT, his leadership over the years has helped create fantastic year on year growth through training and retraining of sales teams to help overachieve their targets and KPIs.

From SaaS and Cloud Solutions to analytics in revenue generation and streaming video solutions Peter is considered a true pioneer in many new products and verticals.

Real world experience across Australia, New Zealand and Asia Pacific and involvement in five start-ups has provided a well-rounded and grounded wealth of knowledge to be tapped.

The KONA Group is pleased to have Peter as a valued member of the consulting training and business growth team. Peter is an asset to the group as well as to our customers and clients.

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business coaches sydney

For more than 25 years the Business Coaches Sydney team have been delivering Sales, Marketing and Business Coaching and more. As a team of specialists, we tailor the right business solution.


Contact Us


Sydney | Central Coast - NSW, Australia

Phone: 1300 833 574

M/SMS: 0481 965 405



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