Retaining Employees Through Better Leadership and Workplace Culture “We just can’t find good staff.” It is a phrase we have heard in countless small businesses. Owners advertise roles, interview candidates, make offers, only to find themselves...
Differentiating Your Small Business Beyond Price It is a situation many small business owners know all too well. A prospective customer requests a quote, seems interested, asks all the right questions, and then disappears. A few days later, they return with a familiar...
How empathy and listening create trust in small businesses It may not be a pricing issue. It may not be a product issue. It may not even be a timing issue. Sometimes, the customer can simply not feel understood. This customer had spoken to two other providers before...
Why consistent customer communication drives sales growth For many small businesses, winning a customer feels like the hardest part of the sales process. Owners and sales teams spend time networking, advertising, quoting, and following up leads, all in the hope of...
How to win customers through value, service and relationships Many small business owners believe they need to have the lowest price to win customers. When competitors offer cheaper alternatives, it can feel tempting to reduce prices just to stay competitive. While...
