The Business Owner Who Didn’t Like Selling

The Business Owner Who Didn’t Like Selling

Practical Sales Techniques for Non-Sales Professionals Many small business owners start their business because they are passionate about their trade, profession, or expertise. They enjoy solving problems, creating products, helping customers, or delivering exceptional...
The Customer Who Didn’t Buy Until They Felt Understood

The Customer Who Didn’t Buy Until They Felt Understood

How empathy and listening create trust in small businesses It may not be a pricing issue. It may not be a product issue. It may not even be a timing issue. Sometimes, the customer can simply not feel understood. This customer had spoken to two other providers before...
Professional Development Strategies for Small Business Owners

Professional Development Strategies for Small Business Owners

Running a small business often feels like juggling a hundred roles at once. One minute you’re in sales mode, the next you’re handling customer service, managing finances, or putting out unexpected fires. With so much going on, professional development can easily fall...