Improving sales systems to increase revenue When business owners want to grow revenue, one of the first thoughts is often, “We need more salespeople.” It seems logical. More salespeople should mean more sales opportunities, more customer conversations, and...
How needs-based selling in small businesses helps uncover opportunities customers cannot see themselves One of the biggest challenges small businesses face in sales is assuming customers already know exactly what they need. A potential customer might say they are not...
Building a sales process that creates consistent enquiries We recently worked with a small business where the owner, for years, had felt like they were constantly chasing the next customer. Every month started the same way. There was pressure to generate leads, make...
Practical Sales Techniques for Non-Sales Professionals Many small business owners start their business because they are passionate about their trade, profession, or expertise. They enjoy solving problems, creating products, helping customers, or delivering exceptional...
How empathy and listening create trust in small businesses It may not be a pricing issue. It may not be a product issue. It may not even be a timing issue. Sometimes, the customer can simply not feel understood. This customer had spoken to two other providers before...
