5 Tips To Embed A Culture Of Customer Centricity

December 29, 2017 | Garret Norris

Many of today’s organizations have recognized that customer centricity is not only a feel-good, altruistic mantra – it is more of a core business requirement, especially in this age where customer decisions are heavily influenced by how a company treated…

The Shape Of Customer Demand Has Changed

February 1, 2017 | Garret Norris

How big is the problem? Bain & Company analysed the 2003–2011 income statements of roughly 200 large US-based companies in healthcare, technology and financial services. More than half of these companies had increasing sales and marketing expenses as a percentage…