5 Tips to Develop a Killer Elevator Pitch

5 Tips to Develop a Killer Elevator Pitch

In today’s busy world, everyone seems to be in a constant rush. Our attention is divided in checking the clock non-stop while scrambling for more time. People want everything in an instant, which is why the acronym TL;DR (Too Long Didn’t Read) is so commonly...
5 Tips To Embed A Culture Of Customer Centricity

5 Tips To Embed A Culture Of Customer Centricity

Many of today’s organizations have recognized that customer centricity is not only a feel-good, altruistic mantra – it is more of a core business requirement, especially in this age where customer decisions are heavily influenced by how a company treated them....
Why You Should Educate, Not Sell

Why You Should Educate, Not Sell

Business aims to sell, but that is difficult when the market doesn’t like being sold to. Decades ago, it was easy to advertise products towards the consumers, but with the oversaturation of the market nowadays in terms of exposure to advertisements (3,000 to 20,000...