How consistent follow-up can help small businesses capture opportunities that would otherwise be lost The customer had already done most of the hard work. They had made an enquiry. They had spoken to someone on the team. They had asked questions, discussed their...
How sales training can identify and fix the gaps between lead generation, qualification and conversion The enquiries were coming in, the website was generating traffic, social media was attracting attention, and potential customers were filling out enquiry forms and...
How value-based selling protects profit and builds customer confidence Discounting has become one of the most common sales tactics in business. When a customer hesitates, many salespeople instinctively lower the price, believing it is the quickest way to secure the...
How needs-based selling in small businesses helps uncover opportunities customers cannot see themselves One of the biggest challenges small businesses face in sales is assuming customers already know exactly what they need. A potential customer might say they are not...
Differentiating Your Small Business Beyond Price It is a situation many small business owners know all too well. A prospective customer requests a quote, seems interested, asks all the right questions, and then disappears. A few days later, they return with a familiar...
