Building a sales process that creates consistent enquiries We recently worked with a small business where the owner, for years, had felt like they were constantly chasing the next customer. Every month started the same way. There was pressure to generate leads, make...
How customer experience becomes a competitive advantage in Small Businesses When people talk about competitive advantage, the conversation usually turns to price, technology, marketing budgets, or scale. But for small businesses, there’s another advantage that often...
Differentiating Your Small Business Beyond Price It is a situation many small business owners know all too well. A prospective customer requests a quote, seems interested, asks all the right questions, and then disappears. A few days later, they return with a familiar...
Practical Sales Techniques for Non-Sales Professionals Many small business owners start their business because they are passionate about their trade, profession, or expertise. They enjoy solving problems, creating products, helping customers, or delivering exceptional...
How empathy and listening create trust in small businesses It may not be a pricing issue. It may not be a product issue. It may not even be a timing issue. Sometimes, the customer can simply not feel understood. This customer had spoken to two other providers before...
