When they start their business, business owners generally have a high level of motivation or “mojo.” It’s easy to feel optimistic and excited about starting a business, especially if it’s something you’re passionate about.
Unfortunately, the passion would only disappear over time. Since you dedicate most of your time and effort on your business, it’s the only thing you live and breathe for which could only lead to burnout. At worse, you’ll lose your passion. When you fall out of love of your business, you might ask yourself where your mojo has gone?
But your mojo hasn’t gone anywhere. Mojo is a state of mind. It’s a feeling of confidence and excitement that drives you to success. The better question would be why did you lose your mojo.
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