If you run a small business, you’ve probably heard people say, “You need to be on social media!” But the thing is, just posting pretty pictures or the occasional update isn’t going to magically bring in new customers. Social media is a powerful sales tool—but only...
When most small business owners think about sales training, they picture a day of roleplays, scripts, and motivational pep talks. You sit in a room, get handed a workbook, and by the end of the day, you’re supposed to magically walk away as a “sales machine.” Sounds...
If you’ve been in business for any length of time, chances are you’ve heard someone talk about the benefits of business coaching. Maybe a colleague mentioned how their coach helped them double revenue, or you’ve seen articles claiming coaching is the “secret weapon”...
If you’re running a small business, chances are you’ve felt the pressure of never having enough hours in the day. Between managing customers, keeping the books in order, leading your team, and trying to find time to actually grow the business, it can feel like you’re...
One of the most common traps businesses fall into is competing on price. It’s tempting—after all, if you offer the lowest price, surely customers will choose you, right? Not always. In fact, competing on price alone can lead to razor-thin margins, endless discounting,...
