There comes a time in every family business when the reins have to be handed over to the next family member. If that person is you, then you’re probably excited about taking over, but it can be nerve-wracking to not…
No matter how big or small your business, you probably realize the value of a social media presence for your business marketing strategy. It helps you connect with your customers, increase awareness about your brand, and overall, boost your leads…
Every leader has a vision which has to be shared among the whole organisation not only for the leader to anticipate an exciting future, but also for the people in the organisation to work positively. If you want to see…
When they start their business, business owners generally have a high level of motivation or “mojo.” It’s easy to feel optimistic and excited about starting a business, especially if it’s something you’re passionate about. Unfortunately, the passion would only disappear…
One of the major challenges most starting businesses face is planning on how to attract prospective clients. Since they often have insufficient resources, most startups can’t afford to place their ads in traditional media channels. Thankfully, digital marketing made it…
In the first few years, small companies open their doors; they have to deal with a lot of different challenges. Some companies overcome these challenges but some can’t. 20% of small businesses fail in their first-year while about 50% of…