The Competitor Who Was Cheaper

The Competitor Who Was Cheaper

Differentiating Your Small Business Beyond Price It is a situation many small business owners know all too well. A prospective customer requests a quote, seems interested, asks all the right questions, and then disappears. A few days later, they return with a familiar...
Small Business Sales Success Is Not About Being the Cheapest

Small Business Sales Success Is Not About Being the Cheapest

How to win customers through value, service and relationships Many small business owners believe they need to have the lowest price to win customers. When competitors offer cheaper alternatives, it can feel tempting to reduce prices just to stay competitive. While...