If you run a small business, you’ve probably heard people say, “You need to be on social media!” But the thing is, just posting pretty pictures or the occasional update isn’t going to magically bring in new customers. Social media is a powerful sales tool—but only...
When most small business owners think about sales training, they picture a day of roleplays, scripts, and motivational pep talks. You sit in a room, get handed a workbook, and by the end of the day, you’re supposed to magically walk away as a “sales machine.” Sounds...
One of the most common traps businesses fall into is competing on price. It’s tempting—after all, if you offer the lowest price, surely customers will choose you, right? Not always. In fact, competing on price alone can lead to razor-thin margins, endless discounting,...
When flowers start blooming, and people start freshening up their homes, you know it’s that time of the year again. Spring cleaning is an annual tradition where homeowners bust opens their windows and cleaning supplies cabinet. But this practice isn’t just for homes...
You have to measure your sales success. It sounds easy, but in reality, measuring successes in sales can be difficult. Although the job is to close sales, measuring the progress can’t come down to the number of sales and looking at profit margins. You must consider...
