Why You Should Educate, Not Sell

Why You Should Educate, Not Sell

Business aims to sell, but that is difficult when the market doesn’t like being sold to. Decades ago, it was easy to advertise products towards the consumers, but with the oversaturation of the market nowadays in terms of exposure to advertisements (3,000 to 20,000...
Tell And Sell: Why Stories Build Trust And Sell Things For More

Tell And Sell: Why Stories Build Trust And Sell Things For More

Every salesperson needs to learn how to tell and sell. Simply put, you need to know how to tell better stories to increase your sales numbers. I consider myself a storyteller, not a sales guy. Why stories are a primary way of building trust in sales. Sales...
Sales Techniques: Keeping Focus On What’s Important

Sales Techniques: Keeping Focus On What’s Important

Only last week I was speaking with a Sales Director and I was asking how things were going? To which he replied, “I am far too busy at the moment to even think about selling and I should be able to get back to it in a few weeks.” This made me start to reflect and for...