Sales Lesson: Don’t Compromise On Your Ethics

Sales Lesson: Don’t Compromise On Your Ethics

We know how important ethics is in the contemporary business world, especially in the areas of sales and marketing. And we also know how films or TV shows portray this area as a pit full of unethical salesperson making the sale no matter what it takes. Unfortunately,...
Why You Should Educate, Not Sell

Why You Should Educate, Not Sell

Business aims to sell, but that is difficult when the market doesn’t like being sold to. Decades ago, it was easy to advertise products towards the consumers, but with the oversaturation of the market nowadays in terms of exposure to advertisements (3,000 to 20,000...
Tell And Sell: Why Stories Build Trust And Sell Things For More

Tell And Sell: Why Stories Build Trust And Sell Things For More

Every salesperson needs to learn how to tell and sell. Simply put, you need to know how to tell better stories to increase your sales numbers. I consider myself a storyteller, not a sales guy. Why stories are a primary way of building trust in sales. Sales...
Ways To Prospect More Effectively [INFOGRAPHIC]

Ways To Prospect More Effectively [INFOGRAPHIC]

Sales play a crucial role in bringing in cash flow into the business. Without it, a business cannot sustain its daily operations and would eventually fail. One of the most important and initial steps in sales is prospecting – which is the process of qualifying the...