The Business Kept Chasing New Customers, But It Was Losing Existing Ones There is a point where chasing new customers stops being a growth strategy and starts becoming a distraction. A small business can spend hours generating leads, running promotions, posting on...
How small businesses can improve the gap between enquiries and conversions The phone was ringing, the inbox was busy, website enquiries were coming through. On paper, the business had a healthy pipeline. But when the owner looked at the actual sales results, something...
Why sales training only delivers results when new skills are reinforced, coached and embedded into everyday behaviour The business owner was convinced the team needed sales training. The sales numbers had stalled. Follow-up was inconsistent. Some team members were...
How leadership behaviours influence workplace culture, performance and business outcomes When the owner walked into the office, everyone knew what kind of day it was going to be. If she was stressed, the team became cautious. People stopped asking questions....
How consistent follow-up can help small businesses capture opportunities that would otherwise be lost The customer had already done most of the hard work. They had made an enquiry. They had spoken to someone on the team. They had asked questions, discussed their...
