How empathy and listening create trust in small businesses It may not be a pricing issue. It may not be a product issue. It may not even be a timing issue. Sometimes, the customer can simply not feel understood. This customer had spoken to two other providers before...
Why consistent customer communication drives sales growth For many small businesses, winning a customer feels like the hardest part of the sales process. Owners and sales teams spend time networking, advertising, quoting, and following up leads, all in the hope of...
How to win customers through value, service and relationships Many small business owners believe they need to have the lowest price to win customers. When competitors offer cheaper alternatives, it can feel tempting to reduce prices just to stay competitive. While...
The Importance of Refining Your Sales Process for Small Business Growth When small business owners think about growth, they often focus on marketing, advertising, or hiring more staff. While these areas are important, one of the biggest drivers of sustainable growth...
How Small Businesses Can Avoid Wasting Money on Ineffective Training For one small business who we recently worked with, every dollar mattered. They did not have the luxury of large budgets or time to experiment. When they invested in something, it needed to work. So...
