Create Loyal Customers With Great Customer Service

Create Loyal Customers With Great Customer Service

One of the paramount yet overlooked factor that spells success in today’s over-competitive market is providing exceptional customer service. More than a valuable product or talented sales team is, your customers are more likely to develop stronger ties with your...
The Shape Of Customer Demand Has Changed

The Shape Of Customer Demand Has Changed

How big is the problem? Bain & Company analysed the 2003–2011 income statements of roughly 200 large US-based companies in healthcare, technology and financial services. More than half of these companies had increasing sales and marketing expenses as a percentage...